PROJECT BRIEF

To build an entirely new Double Black Diamond and Single Black Diamond Trail in Flagstaff, AZ, Flagstaff Biking Organization required assistance and consultation to create a marketing strategy to garner rider engagement and support to raise funds for Phase 1 of the Project in the amount of $240,000.

ROLE // PRODUCER & MARKETING LEAD

Produced and Directed “The Reserves Trails” Launch Video. Secured $23,000 worth of sweepstakes prizes to draw in rider support from across the US market. The sweepstakes was announced with the support of a Project Launch Video, 4 Social Verticals, and still media, announced on PinkBike and Vital MTB.