PRODUCT BRIEF

The first 29-inch XC race wheel set weighing in under 1,000g. Massive amounts of product testing, analyzing athlete feedback, and revision led to this product launch. No detail was overlooked to attain the target - from the tape, short valves, minimal graphics, and over 30 layup revisions - the Control World Cup weighs 240g less than its' predecessor, withstands higher impact forces, and takes 50% more force to pinch flat.

ROLE // PRODUCT MANAGER & GRAPHICS DESIGNER

Led pivotal decisions, maintained product trajectory, designed graphics and packaging for premium experience, and meticulously tailored every detail to enhance the rider experience for S-Racing athletes.